For outfitter owners
Start with a free Selling Game Plan call
On the call we'll cover:
- Where your business is today and what's holding a sale back
- A sensible list price range
- What you need to build your package
- Three advertising ideas to reach the right buyer
You leave with a one-page Selling Game Plan. This is not a sales call.
Two services. Use one or both.
Step one · 30 days
Set-Up Service
Everything a buyer needs to understand your business, ready in 30 days. It stands on its own: you can take the package and sell it yourself.
- Prepared financial reports
- A suggested list price
- Your own listing web page
- A business overview: your story, executive summary, financials, testimonials and FAQs
- A recorded, podcast-style owner interview on Zoom, so buyers get to know you before they call
- Written answers to the questions buyers always ask
- Three months listed free on Buy Canadian Outfitters
- Deal strategy recommendations
Optional · Ongoing
Lead Generation
We find and screen buyers for you, so you spend less time on tire kickers. The goal is a deal within 12 to 18 months.
- Listings on major business-for-sale sites (BusinessesForSale.com, BizBuySell and this site)
- We take the calls, meetings and requests
- Facebook and Google ad campaigns, run for you
- Cold calling new leads and related industries
- Outreach to our list of 1,000+ contacts
- Monthly advertising in Canada and the United States
18-month contract, renegotiable every 6 months.
Fees
Two simple options. Pay a fixed fee up front, or pay nothing until your business sells.
Option 1
Fixed fee, paid up front
$10,000
No commission at closing.
Option 2
Commission at closing
5%
Of the purchase price. Nothing up front.
How the 30-day Set-Up works
Once the agreement is signed:
Call and gather information
We get on a call, hear your story, and collect what we need for the financials and projections.
Build the projections
We build a master financial spreadsheet for buyers.
Write the business plan
We explain the numbers, add client testimonials, and set out what a buyer should expect.
Record the owner interview
A podcast-style interview that presents you as a trustworthy seller and saves you from repeating the same first call.
Set a price you can defend
By now we'll have a good idea of the right price. We give you a list price you can back up.
Build your listing
Your own landing page to share with your network, plus a listing on buycanadianoutfitters.com.
Hand over the Business Package
We hand everything to you. You then decide whether you want us to run lead generation.
No good photos? We can arrange a local photographer. That cost isn't included in the fee.
Tell Jacob about your business
A few quick questions so the first call is useful. Everything you share stays confidential.